Staropramen

Multi-Sensory Cinema Experience

Village Underground, London.

October 2014

The Marketing Store Worldwide‘s London branch were tasked with putting together a sensory experience for 300 winners of a competition run by the beer brand Staropramen, on Sat 25th October 2014.

Held at the perfectly suited Village Underground in Shoreditch, the event welcomed its guests with a mix of immersive lighting and scent-infusion technology to replicate the movie’s atmosphere – in addition to adding a live act element with character actors appearing throughout this truly interactive experience.

We were asked to capture a selection of photography to showcase the never-to-be-forgotten experience – and the response from the winners was fantastic.

With rooms shrouded in fog, and projected imagery around such a unique location – a string quartet, free beer and a free hog roast: it was a stunning experience for all the senses, and fantastic for us to work with the team at The Marketing Store, who had put together such an exciting show for the winners!